Exclusivity and Individuality with a good conscience
The philosophy of fabrari for design of sustainable and fair fashion
With “fabrari – wear the world” I have found my own personal way of creatively expressing my appreciation for the world, its people and the arts by creating an ethically correct produced label.
In my opinion, appreciation, respectful interaction and sustainable thinking are crucial values in our lives: For people and their work but also for the environment and the earth, with all its resources.
Exploitation both of people and environment have always had a negative impact in history. As we can see now in our current society, in one hand we struggle with very poor production conditions of the garment industry and their suppliers and subcontractors, and on the other hand with massive environmental pollution of waste, water and air. It is high time to rethink and start acting more sustainable and responsible.
How does a fabrari emerge?
Traveling and photographing have always had a special importance in my life, and this has created a deep desire not only to capture world’s beauty but also to make it “wearable“- produced ethically fair and correct.
My photographs are printed on natural materials using high-quality, environmental and resource-saving digital printing, free of toxins and chemicals. The fabrics are processed in individual production to garments by seamstresses with disabilities of non-profit companies in Vienna .
The quantities per motif are strictly limited.
Own photographies only
The beauties of the world are reflected in so many things and are geographically borderless: architecture, natural spectacles, animals and objects, materials- I don’t set myself any limits.
Non-toxic colours and chemicals
The fabrics with high quality standards are sourced from German suppliers. Raw materials are selected using GOTS-approved printing inks from Europe specially developed for natural fibers. They contain non- toxic colours and chemicals. This also fulfills the conditions of the Oekotex Standard 100.
The fabrics are completely colourfast and can be gently washed at 30 degrees. Wash inside out.
High quality printing in Germany
The resource-conserving printing is made in Germany using state-of-the-art digital printing technology. Wastewater and exhaust air generated are also free from environmentally harmful substances.
The cuts are intentionally simple, so that the pictures can be shown as untrimmed as possible.
At the seams, the motifs meet again and create a picture of their own. Therefore, they are individually tailored and manufactured. The garments have a 360 degree effect and are eye-catchers from all sides.
Manufactured in Vienna
The pieces are produced individually by the wonderful seamstresses of the non-profit companies like WIENWORK and Textilmanufaktur TEMA. People with physical or mental disadvantages, with chronic illnesses or long-term unemployed people thus have an opportunity to participate in the economic and social process. The garments are produced exclusively in small series, limited per motif, with great attention to detail.
I make sure to use the maximum of the fabrics. From the leftovers carrying bags, decorative pieces, lavender bags or accessories are produced. From time to time the remnents are given to socially disadvantaged seamstresses in Iran who create patchwork blankets to be sold. The proceeds benefit themselves.
My corporate flyers are designed as bookmarks in order to fulfill another practical purpose.
Image video about the philosophy of fabrari (English)
ANA Avenue – Interview with Fanny Abrari about sustainability in fashion (German)
fabrari on TV “Heute Leben” at ORF, May 2016 (German)
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